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Each Acceptance Mark consists of five elements, whose relationship must not be altered.
The MasterCard Dark Blue Acceptance Rectangle has been designed to provide a consistent, neutral background for all Acceptance Marks on decals, signs, and ATM screens, at online points of interaction, and in merchant materials. The MasterCard Dark Blue Acceptance Rectangle denotes acceptance and promotes maximum visibility for the MasterCard Interlocking or Overlapping Circles Device. The MasterCard Interlocking Circles Device, a registered trademark of MasterCard International Incorporated, is a distinguishing feature common to all four brands. This device, combined with a unified color palette, reinforces the visual link between brands, enhancing the strength of all the brands. To complement the configuration of the brand name artwork, the MasterCard Electronic™ Acceptance Mark uses a modified version of the Interlocking Circles. The MasterCard family of brand names are trademarks of MasterCard International Incorporated. They are comprised of custom-drawn letterforms, in a size relationship designed to heighten the impact of the brand. This custom-drawn artwork must not be altered in any way. On all Acceptance Marks, the drop shadow appears only in MasterCard Dark Blue. The drop shadow increases the legibility of the brand name. The ® and/or ™ trademark symbols (or their local law equivalents) must be used. It is permissible to remove the ® and/or ™ symbols if production issues will produce illegible results. |
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