Acceptance Marks and Brand Marks are not interchangeable. Each has a distinct purpose. The Acceptance Mark is a combined mark which includes the Brand Mark placed on the MasterCard Dark Blue Acceptance Rectangle in order to provide a consistent neutral background for acceptance situations.
An Acceptance Mark is used for all applications signifying acceptance. The MasterCard Dark Blue Acceptance Rectangle distinguishes an Acceptance Mark from a Brand Mark.
A Brand Mark is used for all applications not signifying acceptance.
Who Should Use Acceptance Marks
Acceptance Marks are used by MasterCard Worldwide, its issuers, acquirers, accepting merchants, co-brand partners, and their communications resources for all applications signifying acceptance.
One of the best and most cost-effective ways for issuers, acquirers, and merchants to use the brands is to display proper signage.
Brand Acceptance Introduction
MasterCard Worldwide’s family of payments brands—MasterCard®, MasterCard Electronic™, Maestro®, and Cirrus®—provides cardholders with instant buying power, payments flexibility, and cash access convenience around the world.
These Acceptance Marks standards provide merchants, issuers, and acquirers with the tools necessary to communicate brand acceptance in an accurate, consistent way. This consistency promotes consumer recognition and drives card use -- a benefit to merchants, issuers, and acquirers.
Ensuring Consistent Presentation
Standards and artwork for the Acceptance Marks have been developed for use by MasterCard Worldwide, its merchants, issuers, acquirers, co-brand partners, and their communications resources to ensure accurate, consistent reproduction and use of the Acceptance Marks wherever displayed. No other standards or artwork should be used for our Acceptance Marks.
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