The brand name(s) must be used at least once in all communications that promote the MasterCard^®, MasterCard Electronic™, Maestro^®, and Cirrus^® brands, or MasterCard-branded products or services, respectively.

1. Using Uppercase and Lowercase Letters

   The MasterCard brand name always must appear as one word with uppercase letters "M" and "C," with lowercase used for the remaining letters.

   
   

   The MasterCard Electronic brand name always must appear as two words with the uppercase letters "M," "C," and "E," with lowercase used for the remaining letters.

   
   

   The Maestro brand name always must appear with an uppercase letter "M," with lowercase used for the remaining letters.

   
   

   The Cirrus brand name always must appear with an uppercase letter "C," with lowercase used for the remaining letters.

   
   

   NOTE: The brand names never should appear in all uppercase letters.




2. Using the Brand Names as Adjectives

   In general, the MasterCard, MasterCard Electronic, Maestro, and Cirrus brand names should be used as adjectives, as in "Your MasterCard card."

   
   

   At a minimum, the brand names must be used as adjectives in their first or most prominent mention subsequent to any use in the title, headline, signature, or cover page of a communication.

   
   

3. Using the Trademark Symbols

   The ® and/or ™ trademark symbols (or their local law equivalents as designated for each) always should appear after the first or most prominent use of the MasterCard, MasterCard Electronic, Maestro, and Cirrus brand names on each page.

   
   

4. Use with Other Brand Names

   In all communications that promote more than one brand, the MasterCard, MasterCard Electronic, Maestro, and Cirrus brand names always must be presented with prominence and frequency equal to that of all other brand names.