Communicating Acceptance with Exterior Signage
At physical merchant locations, the preferred way to communicate acceptance is to display Acceptance Marks on exterior signage, on a main entry door, or on a nearby window. When display of exterior building signage is not possible, Acceptance Marks must be displayed so they are seen easily from outside. This type of display serves as an invitation to cardholders and a proven advertising tool for merchants.
When more than one Acceptance Mark is used, the marks must be displayed horizontally or vertically following the approved sequence: MasterCard®, MasterCard Electronic™, Maestro®, Cirrus®. For more information, see Using Our Marks Together. Communicating Acceptance with Interior Signage
While the cardholder's first visual indication of acceptance may be as exterior signage, it is also important to display Acceptance Marks at the point of interaction, prior to transaction, to encourage card use. Examples of POI branding include: cash register decal strips, tent cards, restaurant money trays, and restaurant check holders.
Obtaining Decals and Signs
If you are a merchant in need of decals and signs, your primary source is your bank or financial institution that processes your transactions. They can help you obtain a wide range of signage. For your convenience, you can also either download artwork to create custom signage, order limited quantities of select items online, or Contact Us for vendor referrals.
|
 |
|