Proper use of Acceptance Marks in merchant advertising can help attract customers, lead to increased sales, and enhance customer loyalty.

1. Full-Color Merchant Advertising

   In full-color merchant advertising, the match color version of Acceptance Marks is preferred, but the process color version may be used when budget restrictions or technical limitations do not permit match color reproduction.

   
   

2. One-Color Exceptions

   There are no grayscale or one-color versions of Acceptance Marks. When technical limitations prohibit the use of full-color Acceptance Marks, such as on merchant receipts or one-color ads, the grayscale, solid, and outline versions of the MasterCard^®, MasterCard Electronic™, Maestro^®, or Cirrus^® Brand Marks should be used to signify acceptance.

   
   

   NOTE: Never convert a full-color Acceptance Mark to grayscale or one-color.

   
   

Mail Order and Telephone Order Sales

Merchants who process mail order and telephone sales should display the Acceptance Mark in direct mail communications wherever payment options are presented.