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    Use on Internet Merchant Locations

    The sooner a cardholder knows our payment options are accepted on a Web site, the sooner the cardholder will use the card—and build business.

     

    Mandatory Branding on Merchant Web Sites

    Merchant Web sites must display Acceptance Marks wherever payment options are presented, including the "check-out" page or area where the customer selects a payment method. No promotional offers or other instructional or advertising messages may appear in conjunction with an Acceptance Mark, symbol, or logo in
    this payment method selection area.

    1. Display Acceptance Marks wherever payment options are presented

      2. The MasterCard Acceptance Mark is displayed next to a dropdown menu indicating "MasterCard" as a payment option, and both are at visual parity with other acceptance marks shown.

      In this incorrect example, the MasterCard Acceptance Mark is not displayed, and the "Other Payment Method 1" mark appears in connection with promotional and instructional messages. In addition, the use of "Credit Card" as a descriptor implies that debit cards are not accepted.


    2. Choose the Correct Artwork

      3. Only the MasterCard Acceptance Mark may be used to indicate MasterCard acceptance.

      In this incorrect example, the MasterCard card face design rather than the MasterCard Acceptance Mark is shown. Additionally, the MasterCard brand presence is not at visual parity with other acceptance marks, both of which are also displayed in conjunction with instructional messages.

    3. Display at the Same Size as Other Acceptance Marks

      4. An Acceptance Mark must not appear smaller than any other acceptance marks shown.


      In this incorrect example, the MasterCard Acceptance Mark is at visual parity with some but not all other acceptance marks shown; the "Other Payment Method 1" and "Other Payment Method 2" marks appear larger.

    4. Display with the Same
      Frequency as Other
      Acceptance Marks

      5. An Acceptance Mark must not appear less frequently than any other acceptance marks shown.

      In this incorrect example, the MasterCard brand presence (improperly represented with the MasterCard Brand Mark instead of the MasterCard Acceptance Mark) is less prevalent and smaller than some other acceptance marks displayed. The "Other Payment Method 1" and "Other Payment Method 2" marks are shown with promotional and instructional messages.

    5. Preferred Additional Branding on Merchant Web Sites

      6. The additional display of an Acceptance Mark on the Web site home page makes customers immediately aware that MasterCard cards are accepted and is therefore preferred as the most effective means of communicating MasterCard acceptance

      MasterCard® Hyperlinks
      Please include a hyperlink from the Acceptance Mark back to our home page (www.mastercard.com).
      We ask that you not link to other pages of our site, as these are subject to change and may result in broken links.

      Maestro® Hyperlinks
      When signifying that you accept Maestro cards for Internet purchases, please link to http://www.maestrocard.com/
      internetpurch       so that users can obtain important information specific to Maestro transactions. For more information, contact the Brand Manager.

      Obtaining Acceptance
      Marks for Web Use
      Authorized artwork may be downloaded from this site. Never enlarge or reduce web GIFs. Use one of the approved available GIFs.

      VISA is a registered trademark of VISA International Service Association. American Express is a registered trademark of the American Express Company.



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