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Brand Mark Specifications
Brand Marks generally are used to represent the brands on cards and to promote the brands through advertising and marketing.
The MasterCard®, MasterCard Electronic™, Maestro®, and Cirrus® Brand Marks are among the most recognizable consumer brands in the world. Maintaining and extending that recognition requires consistent presentation of the MasterCard family of brands in all media and at all times.
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Refer to the basic elements, colors, and size standards provided here to help promote greater consumer awareness, recognition, and use of the MasterCard family of branded products and programs. |
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Acceptance Marks and Brand Marks are not interchangeable. Each has a distinct purpose. The Acceptance Mark is a combined mark which includes the Brand Mark placed on the MasterCard Dark Blue Acceptance Rectangle in order to provide a consistent neutral background for acceptance situations. Brand Marks are used for all applications not signifying acceptance. |
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The MasterCard Brand Mark is a registered trademark of MasterCard International Incorporated.
The MasterCard Electronic Brand Mark is a trademark of MasterCard International Incorporated.
The name "Maestro" is a trademark of Maestro International. The Interlocking Circles Device is a registered trademark of MasterCard International Incorporated.
The Cirrus Brand Mark is a registered trademark of MasterCard International Incorporated.