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Color Versions

When communicating "I market Cirrus products and programs" or "I issue Cirrus cards", in print or on-screen, use the color version of the Brand Mark whenever possible.


Elements

The color versions of the Cirrus® Brand Mark shown here are produced using different methods, but all include the same five essential elements: the Interlocking Circles Device, the Cirrus name in custom lettering, the Cirrus Drop Shadow, the registered trademark symbols, and the minimum free space area.


  1. Match Colors

    The match color version of the Cirrus Brand Mark is preferred for reproduction in all print media when the brand does not signify acceptance, and is required when the Brand Mark is printed in color on cards.


  2. Process Colors

    The four-color process version of the Cirrus Brand Mark may be used when match colors are not available.


  3. RGB Colors

    The RGB color version of the Cirrus Brand Mark must be used for Web sites and all other on-screen applications. Hexadecimal values are provided to assist with color matching of other text to the Brand Mark.


Minimum Size

Because of reproduction limitations, minimum sizes for the Brand Marks have been created for print and on-screen use. Standards provided for minimum size must be followed carefully. Authorized artwork can be downloaded from this site.


Background Colors

The Brand Marks may be used on a wide range of background colors background colors provided there is sufficient contrast between the background color and the Brand Mark.


Avoiding Common Mistakes

Consistent reproduction of the Cirrus Brand Mark is vital for recognition. Common mistakes have a negative impact on the Cirrus brand.


Special Considerations

For detailed information on size limitations in special reproduction situations such as etching, embossing, or embroidering, Contact Us.

The color values shown here have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standard. Consult current PANTONE Color Publications for accurate color. PANTONE® is the property of Pantone, Inc.
Cirrus Brand Mark - Match colors
Color Match Color Equivalent
Cirrus Dark Blue PANTONE 285C
Cirrus Light Blue PANTONE 299C
MasterCard Dark Blue PANTONE 2758C
Cirrus Brand Mark - Process colors
Color Process Color Equivalent
Cirrus Dark Blue C100/M40/Y0/K0
Cirrus Light Blue C100/M9/Y0/K0
MasterCard Dark Blue C100/M80/Y0/K35
Cirrus Brand Mark - RGB colors
Color RGB Color Hex
Cirrus Dark Blue R51/G51/B153 #333399
Cirrus Light Blue R0/G102/B204 #0066CC
MasterCard Dark Blue R0/G0/B102 #000066

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