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Elements

The color versions of the Cirrus® Brand Mark consist of five elements, whose relationship must not be altered.


  1. The MasterCard Interlocking Circles Device

    The MasterCard Interlocking Circles Device, a registered trademark of MasterCard International Incorporated, is a feature common to the MasterCard family of Brand Marks. This distinguishing device, combined with a unified color palette, enhances the visual link between our brands.


  2. The "Cirrus" Name in Custom Lettering

    The "Cirrus" brand name is a registered trademark of MasterCard International Incorporated. It is comprised of custom-drawn letterforms, in a size relationship designed to heighten the impact of the Cirrus brand. This custom-drawn artwork must not be altered in any way.


  3. The Cirrus Drop Shadow

    In advertising, marketing, and communications materials not signifying acceptance, the drop shadow may appear in MasterCard Dark Blue or black. Black is the preferred color for the drop shadow when printing in four-color process, but MasterCard Dark Blue may be simulated in an approved four-color process printing situation.


  4. The Registered Trademark Symbols

    In all color versions, the ® trademark symbols (or their local law equivalents) must be used. It is permissible to remove the ® symbols if production issues will produce illegible results.


  5. Minimum Free Space

    The Cirrus Brand Mark is a valuable asset that always must appear in an uncluttered space free of text, taglines, logotypes, shapes, and strong background patterns. Always surround the Brand Mark with sufficient free space, which at a minimum must equal one-half the height of one of the circles in the Brand Mark.


Cirrus Brand Mark - Elements Cirrus Brand Mark - Minimum free space illustrated