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- Process Colors
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Process Colors
These standards should be used for process color reproduction of the Cirrus Brand Mark. Whenever possible, printing in match colors is preferred.
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When budget or technical limitations prohibit the use of match color, the Cirrus® Brand Mark may be printed in four-color process (except on cards). Color ReproductionThe left circle is 100% cyan + 40% magenta. The right circle is 100% cyan + 9% magenta. The name "Cirrus", as well as the ® symbol inside the right circle, reverse out to white. The ® symbol outside the right circle is 100% black or reverses out to white, whichever provides the best contrast with the background. The Cirrus Drop Shadow is 100% black or may simulate MasterCard Dark Blue, reproducing as 100% cyan + 80% magenta + 35% black depending on the specific application and the type of media used. For all cards, black must be specified. For advertising, marketing, and communications materials not signifying acceptance, MasterCard Dark Blue or black may be specified. Printing with a Fifth ColorIn instances where budget and reproduction methods allow four-color process printing plus a fifth color, the preferred color is Cirrus Light Blue. In this case, the right circle and the ® symbol outside the right circle print in Cirrus Light Blue. The rest of the Brand Mark prints in four-color process as specified. |
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