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- Grayscale Version
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GrayScale Version
If technical limitations prohibit the use of full-color, the grayscale version of the Cirrus Brand Mark may be used—but only in media other than acceptance decals, signs, Web sites, and digital/online communications.
ElementsThe grayscale version of the Cirrus® Brand Mark includes these four essential elements: the Interlocking Circles Device, the Cirrus name in custom lettering, the registered trademark symbols, and the minimum free space area. Grayscale ValuesThe match color version of the Cirrus Brand Mark is preferred for reproduction in all print media. The grayscale version of the Cirrus Brand Mark is an acceptable substitute when technical limitations prohibit the use of the color versions. The grayscale version of the Cirrus Brand Mark is an acceptable alternate for use on card backs (where permitted) and limited use by merchants to communicate “brand acceptance” on sales receipts and one-color ads. The grayscale version must not be used on acceptance decals, signs, Web sites, and digital/online communications. The grayscale version of the Cirrus Brand Mark is printed in black ink only. Minimum SizeBecause of reproduction limitations, a minimum size for the grayscale version of the Cirrus Brand Mark has been created for print use. Standards provided for minimum size must be followed carefully. Authorized artwork can be downloaded from this site. Background ColorsThe grayscale version of the Brand Mark only may be used on white or light-colored background colors to ensure there is sufficient contrast between the background color and the Brand Mark. Avoiding Common MistakesConsistent reproduction of the Cirrus Brand Mark is vital for recognition. Common mistakes have a negative impact on the Cirrus brand. Special ConsiderationsFor detailed information on size limitations in special reproduction situations such as etching, embossing, or embroidering, Contact Us. |
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