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The MasterCard Brand Mark

The MasterCard Brand Mark may appear only in approved versions. Choice of version depends on application, budget constraints, technical limitations, and reproduction size.


Who Should Use MasterCard Brand Marks

The MasterCard Brand Mark is used by MasterCard Worldwide, its issuers, acquirers, co-brand partners, and their communications resources for all applications not signifying acceptance.

  1. Color Versions

    Whether in print or on-screen, use the color version of the Brand Mark whenever possible. The color version may be printed in match colors, process colors, process plus match colors, or used on-screen in RGB or hexadecimal color. Color versions printed on cards must be printed in match colors.


  2. Grayscale Version

    Use the grayscale version of the Brand Mark in print only when technical limitations prohibit the use of full-color reproduction.


  3. Solid & Outline Versions

    When it's not possible to use either the color or grayscale versions of the Brand Mark because of limited reproduction capabilities, use either the solid or outline version, depending on size.


Ensuring Consistent Presentation

Standards and artwork for the MasterCard Brand Mark have been developed for use by MasterCard Worldwide, its merchants, issuers, acquirers, co-brand partners, and their communication resources. No other standards or artwork should be used to represent the MasterCard brand.
MasterCard Brand Mark - Color versions MasterCard Brand Mark - Grayscale version MasterCard Brand Mark - Solid and Outline versions

Also of Interest



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