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Color Versions

When communicating "I market MasterCard Electronic programs" or "I issue MasterCard Electronic cards," in print or on-screen, use the color version of the Brand Mark whenever possible.


Elements

The color versions of the MasterCard Electronic™ Brand Mark shown here are produced using different methods, but all include the same five essential elements: the MasterCard Overlapping Circles Device (a modified version of the MasterCard Interlocking Circles Device), the MasterCard Electronic name in custom lettering, the MasterCard Drop Shadow, the ® and ™ trademark symbols, and the minimum free space area.


  1. Match Colors

    The match color version of the MasterCard Electronic Brand Mark is preferred for reproduction in all print media when the brand does not signify acceptance, and is required when the Brand Mark is printed in color on cards.


  2. Process Colors

    The four-color process version of the MasterCard Electronic Brand Mark may be used when match colors are not available.


  3. RGB Colors

    The RGB color version of the MasterCard Electronic Brand Mark must be used for Web sites and all other on-screen applications. Hexadecimal values are provided to assist with color matching of other text to the Brand Mark.


Minimum Size

Because of reproduction limitations, minimum sizes for the Brand Marks have been created for print and on-screen use. Standards provided for minimum size must be followed carefully.


Background Colors

The Brand Marks may be used on a wide range of background colors provided there is sufficient contrast between the background color and the brand mark.


Avoiding Common Mistakes

Consistent reproduction of the MasterCard Electronic Brand Mark is vital for recognition. Common mistakes have a negative impact on the MasterCard Electronic brand.


Special Considerations

For detailed information on size limitations in special reproduction situations such as etching, embossing, or embroidering, Contact Us.

The color values shown here have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standard. Consult current PANTONE Color Publications for accurate color. PANTONE® is the property of Pantone, Inc.
MasterCard Electronic Brand Mark - Match colors
Color Match Color Equivalent
MasterCard Red PANTONE 485C
MasterCard Yellow PANTONE 137C
MasterCard Dark Blue PANTONE 2758C
MasterCard Electronic Brand Mark - Process colors
Color Process Color Equivalent
MasterCard Red C0/M100/Y100/K0
MasterCard Yellow C0/M40/Y100/K0
MasterCard Dark Blue C100/M80/Y0/K35
MasterCard Electronic Brand Mark - RGB colors
Color RGB color Hex
MasterCard Red R204/G0/B0 #CC0000
MasterCard Yellow R255/G153/B0 #FF9900
MasterCard Dark Blue R0/G0/B102 #000066

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