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To ensure high visibility of the MasterCard Electronic™ Brand Mark, sufficient contrast between the background color and the Brand Mark must be used.
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Print and electronic media not signifying acceptance—such as advertising, sales promotion, marketing, and video—may use any color as a background, provided it offers adequate contrast, giving the MasterCard Electronic Brand Mark appropriate visual prominence. NOTE: Avoid one of the most common mistakes, and never enclose the MasterCard Electronic Brand Mark within a binocular lens-shaped outline. |
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