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Elements

The color versions of the MasterCard Electronic™ Brand Mark consist of five elements, whose relationship must not be altered.


  1. The MasterCard Overlapping Circles Device

    The MasterCard Overlapping Circles Device, a modified version of the MasterCard Interlocking Circles Device, is a trademark of MasterCard International Incorporated. This distinguishing device, combined with a unified color palette, enhances the visual link between our brands.


  2. The "MasterCard Electronic" Name in Custom Lettering

    The "MasterCard Electronic" brand name is comprised of custom-drawn letterforms, in a size relationship designed to heighten the impact of the brand. This custom-drawn artwork must not be altered in any way.


  3. The MasterCard Drop Shadow

    The drop shadow behind the name "MasterCard" appears in MasterCard Dark Blue but may be simulated in an approved four-color process printing situation.


  4. The ® and ™ Trademark Symbols

    In all color versions, the ® and ™ trademark symbols (or their local law equivalents) must be used. It is permissible to remove the ® and ™ symbols if production issues will produce illegible results.


  5. Minimum Free Space

    The MasterCard Electronic Brand Mark is a valuable asset that always must appear in an uncluttered space free of text, taglines, logotypes, shapes, and strong background patterns. Always surround the Brand Mark with sufficient free space, which at a minimum must equal one-half the height of one of the circles in the Brand Mark.


MasterCard Electronic Brand Mark MasterCard Electronic Brand Mark - Minimum free space illustrated