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- Process Colors
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Process Colors
These standards should be used for process color reproduction of the MasterCard Electronic Brand Mark. Whenever possible, printing in match colors is preferred.
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When budget or technical limitations prohibit the use of match color, the MasterCard Electronic™ Brand Mark may be printed in four-color process (except on cards). Color ReproductionThe left circle is 100% magenta + 100% yellow. The right circle is 40% magenta + 100% yellow. The name "MasterCard", as well as its ® symbol reverse out to white. The name "Electronic," and the MasterCard Drop Shadow simulate MasterCard Dark Blue, reproducing as 100% cyan + 80% magenta + 35% black. The ™ symbol outside the right circle is 100% black or reverses out to white, whichever provides the best contrast with the background. Printing with a Fifth ColorIn instances where budget and reproduction methods allow four-color process printing plus a fifth color, the preferred fifth color is MasterCard Yellow. In this case, the right circle and the ™ symbol outside the right circle print in MasterCard Yellow (or PANTONE® 137C). The rest of the brand mark prints in four-color process as specified. |
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