Elements

The grayscale version of the MasterCard Electronic™ Brand Mark includes these four essential elements: the MasterCard Overlapping Circles Device, the MasterCard Electronic name in custom lettering, the ® and ™ trademark symbols, and the minimum free space area.

Grayscale Values

The match color version of the MasterCard Electronic Brand Mark is preferred for reproduction in all print media. The grayscale version of the MasterCard Electronic Brand Mark is an acceptable substitute when technical limitations prohibit the use of the color versions.

The grayscale version of the MasterCard Electronic Brand Mark is an acceptable alternate for limited use by merchants to communicate "brand acceptance" on sales receipts and one-color ads. The grayscale version must not be used on cards, acceptance decals, signs, Web sites, and digital/online communications.

The grayscale version of the MasterCard Electronic Brand Mark is printed in black ink only.

Minimum Size

Because of reproduction limitations, a minimum size for the grayscale version of the MasterCard Electronic Brand Mark has been created for print use. Standards provided for minimum size must be followed carefully.

Background Colors

The grayscale version of the Brand Mark only may be used on white or light-colored background colors to ensure there is sufficient contrast between the background color and the Brand Mark.