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Common Mistakes

The MasterCard Electronic Brand Mark is a major asset—reflecting a brand that is known, trusted, and respected. It always must be applied thoughtfully, carefully and appropriately.


The solid or outline version of the MasterCard Electronic™ Brand Mark:


  1. Always must be reproduced in its entirety, using full-strength inks.


  2. Must not be cropped, disassembled, or altered in any way; neither the lettering nor the circles may appear separately.


  3. Must not be used in a headline or sentence; instead, use the name "MasterCard Electronic" in the same type style as the rest of the headline or sentence.


  4. Must not be substituted for letterforms or numbers—replacing vowels or consonants, for example.


  5. Must not be enclosed within a binocular lens-shaped outline.


  6. Must not be used as a decorative device or in a repeat pattern.


  7. Always must be enlarged or reduced as a unit; never enlarge or reduce individual elements of the artwork independently of the others.


  8. Must not be used on a background that doesn’t provide sufficient contrast.


Authorized artwork can be downloaded from this site.


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