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Elements

The solid and outline versions of the MasterCard Electronic™ Brand Mark consist of four elements, whose relationship must not be altered.


  1. The MasterCard Overlapping Circles Device

    2. The MasterCard Overlapping Circles Device, a modified version of the MasterCard Interlocking Circles Device, is a trademark of MasterCard International Incorporated. This distinguishing device enhances the visual link between our brands.


  2. The "MasterCard Electronic" Name in Custom Lettering

    3. The "MasterCard Electronic" brand name is comprised of custom-drawn letterforms, in a size relationship designed to heighten the impact of the brand. This custom-drawn artwork must not be altered in any way.


  3. The ® and ™ Trademark Symbols

    4. In both the solid and outline versions, the ® and ™ trademark symbols (or their local law equivalents) must be used. It is permissible to remove the ® and ™ symbols if production issues will produce illegible results.


  4. Minimum Free Space

    5. The MasterCard Electronic Brand Mark is a valuable asset that always must appear in an uncluttered space free of text, taglines, logotypes, shapes, and strong background patterns. Always surround the Brand Mark with sufficient free space, which at a minimum must equal one-half the height of one of the circles in the Brand Mark.


    NOTE: Unlike the color versions of the Brand Mark, the solid and outline versions have no MasterCard Drop Shadow.
MasterCard Electronic Brand Mark - Solid elements MasterCard Electronic Brand Mark - Outline elements MasterCard Electronic Brand Mark - Minimum free space illustrated MasterCard Electronic Brand Mark - Minimum free space illustrated

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