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    Common Mistakes

    The MasterCard family of brands are major assets—brands known, trusted, and respected worldwide. They always must be applied thoughtfully, carefully and appropriately.


    The Brand Marks:

    1. Always must be shown at parity—equivalent in size, level of color reproduction, and frequency—when used with other brand marks.


    2. Always must be shown at size parity and in the approved sequential order—MasterCard®, MasterCard Electronic™, Maestro®, and Cirrus®—when used together.


    3. Must not be used on a background that does not provide sufficient contrast.


    4. Must not appear within a partially obscured Brand Mark. The Brand Mark must be fully visible when cards overlap.


    The brand names:

    1. Should not appear in all uppercase letters nor in all lowercase letters. Upper and lowercase is preferred. The ® and/or ™ symbol always must appear after the brand name in its first or most prominent use on a page. It also must be used once on every subsequent page of print.


    2. Must not be used without the generic product descriptor (i.e., card) when listing MasterCard-branded products as shown opposite.


    Authorized artwork can be downloaded from this site.


    Common Mistake 1
    Common Mistake 3
    Common Mistake 5

    Common Mistake 2
    Common Mistake 4
    Common Mistake 6