Using Our Brand Marks

The MasterCard^®, MasterCard Electronic™, Maestro^®, and Cirrus^® Brand Marks must appear prominently and consistently—in the correct order, in match color when possible, and at size, color, and frequency parity with all other brands.




Using Our Brand Marks with Other Marks

When used with other brand marks, it is essential that the MasterCard, MasterCard Electronic, Maestro, and Cirrus Brand Marks appear at size, color, and frequency parity with those brands.




Depicting Cards in Communications

Actual or "mock-up" MasterCard or MasterCard Electronic cards must display the entire Brand Mark and at least must be at size, color, and frequency parity with other cards depicted.




Using Our Brand Names

The MasterCard, MasterCard Electronic, Maestro, and Cirrus brand names must be used prominently and consistently in all communications.




Using Correct Language

Consistent and correct language in communications reinforces customer awareness of the MasterCard Worldwide branded programs and services.




Using in Digital Wallets

While these standards apply to all of the MasterCard family of brands, some additional standards apply only to specific brands—the use of the MasterCard and Maestro brands on digital wallets.

Avoiding Common Mistakes

Consistent reproduction of the Brand Marks is vital for recognition. Common mistakes can compromise the integrity of our Brand Marks and reduce their impact among consumers. Do not use Brand Marks in place of Acceptance Marks when communicating acceptance, unless technical limitations require the use of either the grayscale, solid, or outline Brand Mark.