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    Using in Digital Wallets

    Consistent use of the Brand Marks in all media, including digital wallets, reinforces the equity of the MasterCard family of brands.


    MasterCard Branded Wallets

    When using the MasterCard® brand in digital wallets please follow the standards below.


    1. Minimum Brand Requirements

      When a MasterCard account number is represented in a digital wallet, a MasterCard Brand Mark or an image of a generic MasterCard card must appear in proximity to the MasterCard account number representation to provide a clear association.


      NOTE: Please be sure to use the RGB color version of the Brand Mark for all on-screen applications. Authorized artwork can be downloaded from this site.


    2. Background Colors

      Background screen colors must provide sufficient contrast to ensure clarity and visibility for the Brand Mark. When the wallet user has the ability to change the background colors of the wallet screens, use a MasterCard Acceptance Mark, i.e., the MasterCard Brand Mark within the MasterCard Dark Blue Acceptance Rectangle, to ensure sufficient contrast.


    3. When to Use a Generic MasterCard Card

      A generic MasterCard card may be used in lieu of a Brand Mark, but still must appear in proximity to the MasterCard account number representation to provide a clear association.


      A generic MasterCard card contains no issuer or co-brander identification, and must contain the MasterCard Word Mark in the identification area. In all cases, the consumer must be able to discern clearly the MasterCard Brand Mark.


    Use with Other Brand Marks

    The MasterCard Brand Mark must be presented at parity with all other brand marks depicted in the same digital wallet. For example, the MasterCard Brand Mark must be at least as prominent as, and appear in at least the same size, level of color reproduction, and frequency as all other brand marks appearing in the same digital wallet.


    Use with Other Card Products

    All MasterCard cards must be depicted at size, color, and frequency parity with any other cards depicted in the same digital wallet.


    To maintain parity, the MasterCard card must be as prominent and appear in the same size, color, and frequency as all other card products depicted.


    Maestro Branded Wallets

    For information related to using the Maestro® Brand Mark and Acceptance Mark in digital wallets, please contact the Brand Manager, or call the MasterCard Worldwide Brand Hotline at 1-914-249-1326.
    Minimum brand requirements Background colors When to use a generic MasterCard card

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