• Home :
  • :
  • :
  • Using Correct Language
    • -
    • -
    • -
    • -
      • -
      • -

    Using Correct Language

    Consistent and correct language in all communications reinforces customer awareness of the MasterCard Worldwide branded programs and services.



    1. Referring to the Global ATM Network

      2. The global ATM network must be referred to as the "MasterCard® ATM Network accepting the MasterCard, Maestro®, and Cirrus® brands."


    2. Using Approved Program Names

      3. When promoting a MasterCard branded program in a communication, the full program name must be used, including the registered trademark symbol ®, and the generic term associated with the trademark, such as the word "card."



    Referring to the global ATM network Using approved program names and using the Master prefix

    Also of Interest



    © 1994-. MasterCard. All rights reserved.