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Consistent and correct language in all communications reinforces customer awareness of the MasterCard Worldwide branded programs and services.
The global ATM network must be referred to as the "MasterCard® ATM Network accepting the MasterCard, Maestro®, and Cirrus® brands." When promoting a MasterCard branded program in a communication, the full program name must be used, including the registered trademark symbol ®, and the generic term associated with the trademark, such as the word "card." |
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