1. Using Uppercase and Lowercase Letters

   The MasterCard brand name always must appear as one word with uppercase letters "M" and "C", with lowercase used for the remaining letters.

   
   

   The MasterCard Electronic brand name always must appear as two words with uppercase letters "M", "C", and "E", with lowercase used for the remaining letters.

   
   

   The Maestro brand name always must appear with an uppercase "M", with lowercase used for the remaining letters.

   
   

   The Cirrus brand name always must appear with an uppercase letter "C", with lowercase used for the remaining letters.

   
   

   NOTE: The brand names should not appear in all uppercase letters.

   
   

2. Using Our Brand Names as Adjectives

   In general, the MasterCard, MasterCard Electronic, Maestro, and Cirrus brand names should be used as adjectives, as in, "Use your ATM card whenever you see the Cirrus^® brand." At a minimum, the brand names must be used as adjectives in their first or most prominent mention subsequent to any use in the title, headline, signature, or cover page of a communication.

   
   

   The brand names need not be used as adjectives in the title of a publication, on the cover of a brochure, or in the headline or signature of an advertisement.

   
   

3. Using the Registered Trademark Symbols

   The ® and/or ™ trademark symbols (or their local law equivalents, as designated within the respective sections of the Brand Center) always should appear after the first or most prominent use of the MasterCard, MasterCard Electronic, Maestro, and Cirrus brand names on each page.

   
   

4. Use with Other Brand Names

   In all communications that promote more than one brand, the MasterCard, MasterCard Electronic, Maestro, and Cirrus brand names always must be presented with prominence and frequency equal to that of all other brand names.

   
   

Using Our Brand Names to Signify Acceptance

The brand name also must be used whenever a reference is made to acceptance at the point of interaction—"You can use your MasterCard^® card at millions of locations worldwide."

Brand Name Translation

The names "MasterCard", "MasterCard Electronic", "Maestro", and "Cirrus" may appear only in English. Our brand names must not be translated into other languages nor appear in another alphabet.