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    FAQs

    Help with Artwork

    Why does the brand artwork (“logo”) look pixelated or blurred when I enlarge it?
    I don't have WinZip or StuffIt Expander. How can I open the file(s) I downloaded?
    Who is authorized to use the MasterCard® brand artwork (“logos”)?
    Where can I get HTML to insert MasterCard brand artwork (“logos”) on my Web page?
    Why can’t I download approved artwork for Discover, Diner’s Club, or other brands?
    What’s the difference between a Brand Mark and an Acceptance Mark?
    What are the minimum size requirements when using Brand Marks and Acceptance Marks?
    Do the Brand Marks always include ® and/or ™ trademark symbols?
    Which colors are used to reproduce the MasterCard®, MasterCard Electronic™, Maestro®, and Cirrus® Brand Marks?

    Why does the brand artwork (“logo”) look pixelated or blurred when I enlarge it?

    		Each piece of GIF artwork is created for display at a specific size on-screen. Enlarging the artwork will cause edges to appear jagged or blurred. To avoid this, please download an approved GIF at the size you need.

    Please note that our approved GIF artwork is intended only for Web site use. GIF artwork that displays correctly on-screen may print poorly on your office printer. For improved print quality, download approved PNG artwork for presentations and office printing or approved EPS artwork for commercially printed materials.
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    I don't have WinZip or StuffIt Expander. How can I open the file(s) I downloaded?

    		You can download free software for expanding ZIP archives. WinZip software (for expanding ZIP archives on computers using Windows operating systems) is available at www.winzip.com. StuffIt software (for expanding ZIP and SIT archives on Windows and Macintosh operating systems) is available at www.stuffit.com. In addition, the Macintosh operating system contains a utility to extract these files automatically.
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    Who is authorized to use the MasterCard® brand artwork (“logos”)?

    		Merchants who accept a MasterCard payment brand or brands may display Acceptance Marks to indicate acceptance of the brand or brands. Only Acceptance Marks for the brand or brands accepted may be used on store signage, receipts, or Web sites.

    Acquirers, member service providers, and processors may use Brand Marks to market or promote MasterCard-branded products or services in print communications, on-screen communications, and/or advertising.
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    Where can I get HTML to insert MasterCard brand artwork (“logos”) on my Web page?

    		MasterCard Worldwide does not distribute HTML or other programming information for Web sites. Please work with your Web designer or online service provider to build your Web site.

    Authorized artwork and brand standards for the MasterCard family of brands may be downloaded from the “Get Our Brand Materials” section of the MasterCard Brand Center, or browse our Brand Standards online in the “How to Use Our Brands” section of the MasterCard Brand Center.
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    Why can’t I download approved artwork for Discover, Diner’s Club, or other brands?

    		Authorized artwork and brand standards for the MasterCard family of brands may be downloaded from the “Get Our Brand Materials” section of the MasterCard Brand Center. To obtain approved artwork for other product marks, please contact the companies whose artwork you need.

    Please consult the “How to Use Our Brands” section of the MasterCard Brand Center for information about displaying the MasterCard family of brands with other product marks.
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    What’s the difference between a Brand Mark and an Acceptance Mark?

    		Our Brand Marks represent the unique essence of our brand—everything it is and does, its image in the minds of the consumers and merchants who use it, its personality and promise. The Brand Marks are used in printed communications, on-screen communications, and in advertising. They are never used to communicate acceptance, unless color or size limitations require the use of grayscale, solid, or outline versions.

    The Acceptance Mark is a combined mark which includes the Brand Mark placed on the MasterCard Dark Blue Acceptance Rectangle in order to provide a consistent, neutral background for acceptance situations.
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    What are the minimum size requirements when using Brand Marks and Acceptance Marks?

    		Minimum sizes for printing
    The match and process color versions of our Brand Marks may not be reproduced in sizes smaller than 9.5 mm (0.375") wide. Our Acceptance Marks may not be printed in sizes smaller than 17.5 mm (0.688") wide.

    Minimum sizes for on-screen
    The on-screen color versions of our Brand Mark mays not be reproduced in sizes smaller than 21 pixels high. On-screen color versions of Acceptance Marks may not appear in sizes smaller than 23 pixels high.
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    Do the Brand Marks always include ® and/or ™ trademark symbols?

    		The ® and/or ™ trademark symbols (or local law equivalents) are required with use of all versions of the Brand Marks. It is permissible to remove the ® and/or ™ symbols if production issues will produce illegible results. However, the ® and/or ™ trademark symbols must always be used when the Brand Marks appear on card products.
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    Which colors are used to reproduce the MasterCard®, MasterCard Electronic™, Maestro®, and Cirrus® Brand Marks?

    		Refer to the MasterCard Color Versions, MasterCard Electronic Color Versions, Maestro Color Versions or Cirrus Color Versions pages for more information.
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