Brand Mark Evolution

Changes in the MasterCard® Brand Mark over time reflect our increasingly global reach.

In the early years of our brand, lnterbank was represented by the "i" symbol—a straightforward means of identifying participating members of the Interbank Card Association. Here's how it came about:

  1. 1967

    Seventeen bankers meet in Buffalo, New York to form a federation for the reciprocal acceptance of their credit cards. Interbankard adopts the "i" symbol as its mark. The federation becomes formally chartered in 1967-The Interbank Card Association (ICA).

  2. 1968

    The Master Charge name and graphics are adopted to provide stronger brand identification. The new brand mark features the Master Charge name centered between two interlocking circles of red and ocher. The "i" symbol is retained in a smaller size at the bottom right corner for purposes of continuity.

  3. 1979

    Master Charge becomes MasterCard. The "i" symbol is retired.

  4. 1990

    A bolder, more contemporary brand mark and identity system are introduced. The mark maintains the two interlocking circles with 23 horizontal bars, and uses an italic, sans-serif typeface.

  5. 1996-2016

    As part of a global effort to strengthen the MasterCard brand, a new, enhanced brand mark is unveiled.

    The brand mark's visibility, recognition, and overall brand image are improved, with new features including larger lettering highlighted with a drop shadow and fewer interlocking bars within the red and yellow circles.

  6. Current

    To reflect our readiness and optimism about the future, we introduced an evolution of our brand identity-simplified, modernized, and optimized for use in digital contexts. With this new identity, Mastercard marks itself as a forward-thinking, human-centered technology company that connects people to priceless possibilities. Artwork will be available September 30, 2016.

INTERBANK Brand Mark 1966 master charge Brand Mark 1969 MasterCard Brand Mark 1979 MasterCard Brand Mark 1990 MasterCard Brand Mark 1996 MasterCard Brand Mark (Current) 2016